Written in a highly readable style by anthropologists George and Sharon Gmelch.
“Five million visitors a year travel to California’s Napa Valley to experience the good life: to taste fine wines, eat fine food, and immerse themselves in other sophisticated pleasures while surrounded by bucolic beauty. Tourism is the world’s largest employer, and tourists today want to experience the world through all five senses. Tasting the Good Life tells the story of Napa tourism through the words of the tourists who visit and the men and women who provide the products and services they rely on. The stories of 18 people—from winemaker to vineyard manager, from celebrity chef to wait staff, from hot air balloonist to masseur—provide extraordinary insight into this new form of tourism and its impact on an Iconic American place.” (back cover of the book “Tasting the Good Life”)